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Who really is looking out for you?
This ad ran in Time Magazine (June 30, 1947). That’s right, the headline reads DDT is Good for Me. When I make jokes about this, I’ve actually had someone respond with “well yes, but the benefits of...
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What If You Charged Admission For What You Do?
I could write a lot on the book The Experience Economy, but there’s one thought that really hit me from what I read. What if, instead of charging for your product or service, you instead charged an...
View ArticleTurning Lack into an Asset
Everyone starts somewhere. Invariably, that somewhere is “the beginning.” The beginning may look different on the surface from one person to the next but absolutely no one is born playing violin,...
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How carrot and stick motivation approaches are ruining your creativity
When I first read Drive: The Surprising Truth About What Motivates Us [AF] from Daniel Pink, I was blown away. I hadn’t heard very much about the content so I didn’t know what to expect. I just thought...
View ArticleHow does your personal brand support your customer’s experience?
What if you gave your product away but charged admission for people to work with you? Would the experience your customers get be worth the admission price? Disney does this. You pay a handsome price...
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The way of the samurai: Master something and make it your passion
One of the things I love about Kurosawa samurai films is the way mastery shows itself through so many of the people. The samurai aren’t just into swordplay—though the movies wouldn’t be as much fun if...
View ArticleThe relationship between content and SEO
If you want to get found more, you need more content. It’s that simple. I’m not going to drone on about how that content must be quality content. I don’t believe in producing junk content and I’m sure...
View ArticleDo it like you care
TELNET You know it. Black screen. Green Letters. Kind of like The Matrix, but far less entertaining. At least I never saw “blonds, brunettes and redheads” while staring into the screen. Well, maybe...
View ArticleWhat are your assets?
No matter what business you have–even if you are employed by someone else, you still have the business of you–being aware of your assets is critical. They’re what get you from where you are to where...
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Four Signs a Relationship Is Failing
A new relationship—whether personal, romantic, or professional—is a lot like buying a new car. Driving it off the lot is pure bliss. As you look around, you can scarcely take it all in. Everything...
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